// Learning Journey

Course Roadmap

WEEK 1 — Day 1

Getting Started with Digital Marketing

Understand what digital marketing is, how the internet works for business, overview of all channels and career paths available after this course.

Module 01IntroductionCareer Overview

WEEK 1 — Day 2

Content Creation & Canva

Learn to create compelling content, design professional posts and banners using Canva and Canva AI. Practical hands-on design session.

Module 02Canva AIDesign Basics

WEEK 2

Social Media Marketing

Master Instagram, Facebook, YouTube & LinkedIn. Learn posting strategy, hashtags, Reels, and how to grow a business account organically.

Module 03InstagramFacebookLinkedIn

WEEK 3

Meta Ads — Facebook & Instagram Advertising

Run your first Meta Ad from scratch. Learn campaign setup, audience targeting, budget management, Meta Pixel, retargeting and reading ROAS reports.

Module 04Paid AdsMeta PixelROAS

WEEK 4

SEO — Get Found on Google

Understand how Google ranks websites. Learn keyword research, on-page optimization, backlinks, and tools like Google Keyword Planner and Semrush.

Module 05Google RankingKeywordsSemrush

MILESTONE — END OF MONTH 1

Mid-Course Assessment & Review

Review all concepts learned in Month 1. Live Q&A session, mock test, and one-on-one doubt clearing with the instructor.

Mock TestQ&A Session

WEEK 5

Google Ads & Paid Marketing

Setup Google Search & Display campaigns, understand PPC bidding, budget management, and run your first live Google Ad with Performance Max.

Module 06PPCGoogle AdsPerformance Max

WEEK 6

Email & WhatsApp Marketing

Build email lists, write high-converting emails, setup WhatsApp Business and broadcast campaigns using Interakt for automation.

Module 07Email ListWhatsApp APIInterakt

WEEK 7

Analytics + Website Building

Setup GA4, read performance reports, then build a complete WordPress website from scratch with SEO, contact forms and mobile optimization.

Module 08Module 09GA4WordPress

WEEK 8

E-Commerce + Freelancing

Setup WooCommerce and Shopify stores, add products, configure payments with Razorpay. Then learn how to get clients, build portfolio and start freelancing.

Module 09Module 10ShopifyFreelancing

GRADUATION — COURSE COMPLETION

Final Assessment & Certificate Ceremony

Final project submission, viva assessment, and certification. You will receive your GROWAI EdTech Digital Marketing Certificate — industry recognised and verifiable online.

Final ProjectCertificationCareer Support

// Detailed Curriculum

All Modules

BeginnerWeek 1 • Day 12 hrs

Introduction to Digital Marketing

▾

// Topics Covered

What is Digital Marketing & Why it matters in 2026
Traditional vs Digital Marketing — key differences
Career opportunities & income scope
Overview of all digital marketing channels
How internet marketing works for businesses

// Tools

ChatGPT

Free — idea generation & research

FREE

Google Trends

Market & topic research

BeginnerWeek 1 • Day 22 hrs

Content Creation Basics

▾

// Topics Covered

What is good content & why it drives sales
Writing for the web — simple & effective
Designing social media posts, banners & flyers
Image sizes for different platforms
Creating content calendar & posting strategy

// Tools

Canva AI Magic Write

Free — AI-powered copywriting

FREE

Canva Free Version

Design posts, banners, flyers

BeginnerWeek 22 hrs

Social Media Marketing (SMM)

▾

// Topics Covered

Introduction to Instagram, Facebook, YouTube & LinkedIn
Creating a business profile the right way
What to post, when to post & how often
Hashtag strategy & how to find trending hashtags
Reels, Stories & trending content formats
Organic growth techniques for business pages

// Tools

Meta AI

Free — built into Instagram & Facebook

FREE

Meta Business Suite

Free — post scheduling & insights

PAID

Hootsuite

Multi-platform scheduling & analytics

IntermediateWeek 32 hrs

Meta Ads — Facebook & Instagram Advertising

▾

// Topics Covered

What is Meta Ads Manager & account setup
Types of Ads — Image, Video, Carousel, Reels Ads
Campaign Objectives — Awareness, Traffic, Leads, Sales
Target Audience — Age, Location, Interest & Behaviour
Budget & Bidding — Daily vs Lifetime budget
Meta Pixel setup & how retargeting works
Reading Ads Reports — Reach, Impressions, CTR & ROAS

// Tools

Meta Advantage+

Free — AI-powered campaign automation

FREE

Meta Ads Manager

Free — complete ads management

IntermediateWeek 42 hrs

Search Engine Optimization (SEO)

▾

// Topics Covered

What is Google Search & how it ranks pages
Types of Keywords — short tail, long tail, LSI
How to find the right keywords for your business
On-Page SEO — Title, Meta Description, Headings
Image optimization & alt text
Introduction to Backlinks & Off-Page SEO
Google Search Console basics

// Tools

Bing AI Keyword Research

Free — AI keyword suggestions

FREE

Google Keyword Planner

Free — keyword volume & competition

PAID

Semrush

Industry standard SEO & competitor analysis

IntermediateWeek 52 hrs

Google Ads & Paid Marketing

▾

// Topics Covered

What is Pay Per Click (PPC) & how it works
Google Ads account setup & campaign types
Search Ads vs Display Ads — when to use what
Keyword bidding & quality score
Setting up your first ad — live demo
Budget planning & ROI calculation for small businesses

// Tools

Google Performance Max

Free — AI-driven campaign management

FREE

Google Ads Manager

Free — complete campaign control

PAID

SpyFu

Competitor Google Ads research

BeginnerWeek 62 hrs

Email & WhatsApp Marketing

▾

// Topics Covered

Building an email list from scratch — lead magnets
Writing emails that get opened — subject line tips
Email automation — welcome sequences & follow-ups
WhatsApp Business profile setup
Broadcast messages & catalogue setup
WhatsApp API for business automation

// Tools

Mailchimp AI

Free plan — AI email content optimizer

FREE

WhatsApp Business App

Free — broadcasts & catalogue

PAID

Interakt

WhatsApp API automation & campaigns

IntermediateWeek 72 hrs

Google Analytics & Performance Tracking

▾

// Topics Covered

Why data matters — understanding your audience
Setting up Google Analytics 4 (GA4)
Linking GA4 with your website & Google Ads
Reading reports — Traffic, Reach & Conversions
Setting Goals & Conversion tracking
Creating dashboards in Looker Studio

// Tools

GA4 AI Insights

Free — built-in AI anomaly detection

FREE

Google Looker Studio

Free — custom reporting dashboards

PAID

Hotjar

Heatmaps & user behaviour tracking

IntermediateWeek 7–82 hrs × 2

Website Creation — WordPress, WooCommerce & Shopify

▾

Part 1 — WordPress Basics

What is WordPress & why every business needs it
Setting up WordPress free version
Choosing & installing the right theme
Creating pages — Home, About, Contact, Services
Basic SEO settings on WordPress
Adding contact form & making site mobile friendly

ChatGPT

Free — website content writing

FREE

WordPress.com

Free website builder

PAID

Elementor Pro

Drag & drop page builder

Part 2 — WooCommerce Basics

What is WooCommerce & how it works with WordPress
Installing & configuring WooCommerce
Adding products — Simple, Variable & Digital
Setting up Razorpay & PayPal payment gateways
Shipping, delivery & order management
WooCommerce SEO for product pages

ChatGPT

Free — product description writing

FREE

WooCommerce Plugin

Free — complete e-commerce plugin

PAID

Stripe Gateway

International card payments

Part 3 — Shopify Basics

What is Shopify & how it differs from WooCommerce
Setting up Shopify free trial store
Adding products, collections & categories
Payment setup — Shopify Payments & Razorpay
Basic Shopify SEO — Title, URL & Description
Connect Shopify to Instagram & Facebook Shop
Reading Shopify Analytics & Sales Reports

Shopify Magic AI

Free — AI product descriptions

FREE

Shopify Free Trial

3-month trial available

PAID

Shopify Basic Plan

Industry standard paid plan

All LevelsWeek 82 hrs

Freelancing, Career & AI in Digital Marketing

▾

// Topics Covered

How to get your first freelance client
Building a portfolio with zero experience
Top job roles & salary overview in 2026
How AI is changing digital marketing jobs
Resume preparation & interview tips
Setting up your Fiverr & LinkedIn profiles

// Tools

ChatGPT

Free — resume & portfolio writing

FREE

Fiverr & LinkedIn

Free — freelancing & job platforms

// Student Feedback

What Our Students Say

4.8★Average Rating

10K+Students Trained

95%Completion Rate

200+Got Jobs / Clients

★★★★★

I joined with zero knowledge about digital marketing. After 2 months, I got my first freelance client on Fiverr paying ₹8,000 for a single project. The Meta Ads module was a game changer for me!

Priya Sharma

Freelance Digital Marketer • Chennai

★★★★★

Best investment I ever made at just ₹499! I now manage social media for 3 local businesses. The SEO module and Semrush demo was eye-opening. GROWAI teaches real industry tools, not just theory.

Rahul Karthik

SMM Executive • Coimbatore

★★★★★

I built my own Shopify store during the course itself. The WordPress + WooCommerce module was detailed and very practical. The instructor explained everything step by step. Highly recommended!

Sowmiya Devi

E-Commerce Entrepreneur • Madurai

★★★★★

As a business owner, this course helped me understand how to run my own Google Ads and Meta Ads without paying an agency. I'm saving ₹15,000/month in agency fees. Absolutely worth every rupee!

Mohammed Farhan

Business Owner • Salem

★★★★☆

The WhatsApp marketing module using Interakt was something I hadn't seen in any other course. Very practical and directly applicable. Got placed as a Digital Marketing Executive within a month of completing the course.

Aishwarya R

Digital Marketing Executive • Bangalore

★★★★★

The AI tools taught in every module are so useful! I use ChatGPT for content every single day. The roadmap structure made learning systematic and easy. GROWAI EdTech is a truly startup that cares about students.

Vikram Nair

Content Creator • Trichy

// Got Questions?

Frequently Asked Questions

Who is this course for? Do I need any prior knowledge?

Eligibility

This course is 100% beginner friendly. You need absolutely zero prior knowledge of digital marketing. Whether you are a student, homemaker, business owner, job seeker or working professional — anyone can join and learn from scratch.

Is ₹499 the total fee? Are there any hidden charges?

Fees

Yes! ₹499 is the complete course fee — no hidden charges, no extra payments. All study materials, recorded sessions, and your certificate are included in this single fee. The tools we teach are mostly free, so no additional software costs needed.

What are the class timings? Is it online or offline?

Schedule

Classes are held on weekends only — Saturday & Sunday, 2 hours per session. We offer both online (via Teams Meeting / Zoom) and offline classroom options. You can choose whichever is convenient for you at the time of enrollment.

Will I get a certificate after completing the course?

Certificate

Yes! You will receive an industry-recognised Digital Marketing Certificate from GROWAI EdTech Solution Pvt. Ltd. — a Startup India recognised, ISO certified, MSME certified and AICET approved institution. A high-resolution digital copy is sent instantly to your email upon completion.

What if I miss a class? Will recordings be available?

Recordings

Yes! All sessions are recorded. If you miss a class, you will get access to the session recording within 24 hours. You can watch it at your own pace and attend the next class with no gaps in learning.

What kind of jobs or income can I get after this course?

Career

After completing this course you can work as a Digital Marketing Executive (₹15,000–35,000/month), Social Media Manager, SEO Analyst, Google Ads Specialist, or start freelancing on Fiverr & Upwork earning ₹5,000–50,000/month per client. You can also start your own agency.

Do I need a laptop? What are the requirements?

Requirements

A laptop or desktop is recommended for the best learning experience. However, you can follow along on a smartphone for most modules. You need a stable internet connection and a free Google account (Gmail). All tools taught are free or have free versions.

Is the GrowAI certificate valid for government jobs or university admissions?

Certificate Validity

Our certificate is recognised for private sector jobs, freelancing profiles, LinkedIn, and skill development. It is issued by a Startup India, MSME, ISO, AICET and Intedhec recognised institution. For government jobs or university credit, please check the specific institution's requirements.

What is the medium of instruction?

Language

We teach only English and normal easy to understand.

Will you help me find a job or get freelance clients after the course?

Placement Support

Yes! We provide placement assistance, resume review, LinkedIn profile building and interview preparation as part of Module 10. We also share job openings in our alumni WhatsApp group and connect top performers with partner companies and agencies.

How is GrowAI different from other digital marketing courses?

Why GrowAI

GrowAI is the only course at ₹499 that covers AI tools in every module, teaches Shopify + WooCommerce + WordPress, Meta Ads, Google Ads, WhatsApp Marketing and Freelancing — all in one place. We are Startup India recognised, ISO & MSME certified with real placement support. No other course gives this value at this price.

How do I enroll? What is the payment process?

Enrollment

Enrollment is simple! Visit www.growaiedtech.com, fill in the enrollment form, and pay ₹499 via UPI, Debit Card, Credit Card or Net Banking. You will receive a confirmation WhatsApp message within 2 hours with your batch details and joining link.

Still have questions?

Our team is happy to help you — reach out via WhatsApp or email and we'll respond within 2 hours!

WhatsApp Us Email Us

Feature	Shopify	WooCommerce
Ease of Use	Very Easy	Moderate
Cost	Paid after trial	Free Plugin
Hosting Needed	No	Yes
Payment Options	Built-in + Razorpay	Razorpay, PayPal
Best For	Quick store setup	WordPress users
SEO Control	Limited	Full Control
Indian Market	Good	Very Popular

Module	AI Tool (Free)	Normal Tool (Free)	Paid Tool
Intro to Digital Marketing	ChatGPT	Google Trends	—
Content Creation	Canva AI Magic Write	Canva	—
Social Media Marketing	Meta AI	Meta Business Suite	Hootsuite
Meta Ads	Meta Advantage+	Meta Ads Manager	—
SEO	Bing AI Keyword Research	Google Keyword Planner	Semrush
Google Ads	Google Performance Max	Google Ads Manager	SpyFu
Email & WhatsApp	Mailchimp AI	WhatsApp Business App	Interakt
Analytics	GA4 AI Insights	Google Looker Studio	Hotjar
WordPress	ChatGPT	WordPress.com	Elementor Pro
WooCommerce	ChatGPT	WooCommerce Plugin	Stripe Gateway
Shopify	Shopify Magic AI	Shopify Free Trial	Shopify Basic
Freelancing & Career	ChatGPT	Fiverr, LinkedIn	—

Master Digital Marketing with AI

Still have questions?

Get Certified. Get Hired.Get Clients.

Get Certified. Get Hired.
Get Clients.